When in Greece, you drink Ouzo; it's like an unbreakable tradition that has been passed down from generation to generation -- and applies to both locals and tourists -- and now Ouzo is getting a makeover with this funky country-themed visual branding identity.
Choosing to go literal, EVA (Greek Distillation Company) decided they wanted to give the much-loved traditional Greek alcoholic beverage a new look. Working with creative firm Dolphins // Communication Design to create the country-themed visual branding identity for their Ouzo drink, the duo did an awesome job embodying the spirit of Greek tradition without a cliche overkill.
Choosing to go with illustrations to stay away from any stereotypical images, the new Taste of Greece packaging design is eclectic, vibrant and alternative --
although still inspired by the Greek mythology and cultural icons.
Stats for Cultural Beverage Branding
Trending: Older & Mild
Research: 1,382 clicks in 101 w
Interest: 1.6 minutes
Concept: Country-themed Visual Branding
Related: 73 examples / 56 photos
Segment: Neutral, 18-55
Comparison Set: 27 similar articles, including: gold-infused oil packaging, antique cider branding, and navigation-inspired branding.
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