BrandMe was in charge of the Foster's redesign in Australia, focusing on how the beer has its roots in Melbourne, and attempting to sell the beer as the perfect way to refresh oneself in the summer.
As such, the circular section of the beer can is a touch more radiant than the last one done in 2010, and the package has rays of light shining from behind. This attracts those who feel thirsty from the summer heat, as the beer can is placed in front of these illustrations, looking like the ultimate relief to hot weather. To focus on the city of Melbourne, BrandMe put the name of the city at the base of the can, so that people could also associate the beer with this Australian metropolis to the south.
Stats for City-Specific Beer Branding
Trending: Older & Average
Research: 2,882 clicks in 100 w
Interest: 1.7 minutes
Concept: Foster's Redesign
Related: 87 examples / 67 photos
Segment: Males, 18-55
Comparison Set: 32 similar articles, including: authentic beer branding, emotion-fueled beer branding, and ranch-inspired beer branding.
City-Specific Beer Branding
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