Craft beers feature prohibition era packaging for artisan appeal
Implications - Craft beer producers are beginning to look to prohibition-era glass bottles that align the product with a sense of artisan appeal. A means to communicating superior production methods and the careful selection of high-quality ingredients, such stubby and jug-style beer bottles demonstrate a consumer preference for nostalgia-infused local recipes rather than the average mass-produced ale.
Workshop Question - How can your brand tap into your heritage as a way to present consumers with a taste of antiquity appeal?
Trend Themes
-
Nostalgic Packaging — Prohibition-era packaging is bringing a sense of artisan appeal to craft beers.
-
Personalization — Sunset Beer's different packaging for different times of day caters to consumers' ritualistic tendencies.
-
Exclusive Storytelling — Tresor Brewery's Art Deco beer labels allude to valuable, protected recipes and elevate the brand above basic booze.
Industry Implications
-
Craft Beer — Craft beer producers implementing nostalgic packaging can appeal to consumers seeking a sense of artisanal exclusivity.
-
Beverage Personalization — Sunset Beer's timed packaging reflects consumers' desire for personalized drinking experiences.
-
Agricultural Brewing — The Almanac Fresh Beer Series packaging reflects the brand's locally-sourced, California-grown ingredients and production methods.
