Superstar

One Pine Tree Beer Packaging is Visually Simple But Symbolically Loaded

By: Amelia Roblin - Published: Dec 11, 2012 • References: kotakobayashi and lovelypackage
The contemporary consumer has become increasingly attracted to minimalist labeling techniques that are quick and clear and don't clutter one's perception of the product inside. One Pine Tree Beer packaging is visibly consistent with this popular practice, displaying a single stamp on the front of its bottle and carry bag.

A silhouette of a lone and geometrically simplified conifer is the only impression left on the transparent container. Most people might not guess the heavy reference behind such an uncomplicated image, yet indeed one exists. Representing the only tree that was left in Rikuzentakata, Japan, after the 2011 tsunami, the Ippon Matsu emblem is a symbol of remembrance, hope and strength, communicated through Kota Kobayashi's One Pine Tree Beer packaging for the local beverage.