Wilderness Brew

Eclectic wildlife themes position beer products as rugged and naturalistic

Implications - Speaking to the often organic cultivation methods of craft beer ingredients, many producers are using graphic illustrations centered on wilderness themes to conflate the product with the simplicity of the outdoors and reference the relaxed rural atmosphere that served as its inspiration. Wildlife local to the craft brewery are often depicted in order to resonate with regional consumers, who are looking for something relatable in their local products.
SCORE: 4
Mild Top 5 Examples: 6,860 Total Clicks Mar 14 - Oct 15
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Animalistic Beer Labels - Bootstrap Brewing's Beer Cans are Illustrated with Aggressive Animals
SCORE: 5
Warm 2,092 Clicks Pub: Jul 13, 15
Animalistic Beer Labels
Bootstrap Brewing's Beer Cans are Illustrated with Aggressive Animals
Bootstrap Brewing teamed up with Designer Moxie Sozo to create these aggressive animal beer labels to promote its fiercely flavored brews. There are two animals featured on two separate beer cans.... [More]
Personified Animal Booze Branding - StudioMax Design Uses Slick Packaging for RuTT Beer Brewery
SCORE: 4
Warm 3,025 Clicks Pub: Mar 12, 14
Personified Animal Booze Branding
StudioMax Design Uses Slick Packaging for RuTT Beer Brewery
To bring the Rutt Beer Brewery cans to life, StudioMax Design came up with some slick branding and a personality-packed strategy. The name of each beer gives specific characteristics to various... [More]
Seaside Pale Ale Packaging - The William Street Beer Co is a New Microbrewery with Style
SCORE: 4.5
Warm 1,350 Clicks Pub: Jul 10, 15
Seaside Pale Ale Packaging
The William Street Beer Co is a New Microbrewery with Style
The William Street Beer Co is a new craft brewery located in Cobourg, Ontario boasting a dynamic range of package designs for its line that includes a pale ale and amber ale. Created by Freshly... [More]
Nature-Inspired Beer Labels - These 'Wayfinder' Beer Labels Pay Tribute to the Great Outdoors
SCORE: 2.7
Mild 99 Clicks Pub: Oct 15, 15
Nature-Inspired Beer Labels
These 'Wayfinder' Beer Labels Pay Tribute to the Great Outdoors
Canadian ad agency Hired Guns Creative conceived this nature-inspired visual branding for ‘Wayfinder Pale Ale.’ Brewed by Big Rock Brewery, the inspiration for this India pale ale label... [More]
Urban Wilderness Beers - The Ozark Beer Can Stands Out By Contrasting Graffiti & Wildlife
SCORE: 2.7
Mild 294 Clicks Pub: Sep 8, 15
Urban Wilderness Beers
The Ozark Beer Can Stands Out By Contrasting Graffiti & Wildlife
United States-based BLKBOXLabs designed the beer cans for the Ozark Beer Company by incorporating two opposite elements—graffiti and wildlife. In order to remain competitive in the ever-... [More]
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