Wilderness Brew

Eclectic wildlife themes position beer products as rugged and naturalistic

Implications - Speaking to the often organic cultivation methods of craft beer ingredients, many producers are using graphic illustrations centered on wilderness themes to conflate the product with the simplicity of the outdoors and reference the relaxed rural atmosphere that served as its inspiration. Wildlife local to the craft brewery are often depicted in order to resonate with regional consumers, who are looking for something relatable in their local products.
SCORE: 6.2
This Year and Warm Top 5 Examples: 5,467 Total Clicks Jul 15 - Dec 16
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Consumer Insight Topics: MarketingLifestyleEcoDrinkingBranding
Abstract Animal Beer Labeling - This Beer Uses a Yak as Its Signature Graphic
SCORE: 6.5
This Year and Hot 896 Clicks Pub: Aug 18, 16
Abstract Animal Beer Labeling
This Beer Uses a Yak as Its Signature Graphic
This beer brand has a signature graphic that is manipulated slightly for each of its individual flavors. Created by ‘Carlton United Breweries,’ the company enlisted creative agency &#... [More]
Animalistic Beer Labels - Bootstrap Brewing's Beer Cans are Illustrated with Aggressive Animals
SCORE: 4.8
Warm 2,124 Clicks Pub: Jul 13, 15
Animalistic Beer Labels
Bootstrap Brewing's Beer Cans are Illustrated with Aggressive Animals
Bootstrap Brewing teamed up with Designer Moxie Sozo to create these aggressive animal beer labels to promote its fiercely flavored brews. There are two animals featured on two separate beer cans.... [More]
Outdoor Adventure-Themed Beers - The Whitetooth Brewing Company Was Inspired by a Ski Resort
SCORE: 7.2
This Year and Warm 632 Clicks Pub: Dec 6, 16
Outdoor Adventure-Themed Beers
The Whitetooth Brewing Company Was Inspired by a Ski Resort
The Whitetooth Brewing Company was named after a ski resort in Golden, British Colombia and the brand’s beers are also inspired by this theme. In designing the labeling for these beers, the... [More]
Seaside Pale Ale Packaging - The William Street Beer Co is a New Microbrewery with Style
SCORE: 4.3
Warm 1,363 Clicks Pub: Jul 10, 15
Seaside Pale Ale Packaging
The William Street Beer Co is a New Microbrewery with Style
The William Street Beer Co is a new craft brewery located in Cobourg, Ontario boasting a dynamic range of package designs for its line that includes a pale ale and amber ale. Created by Freshly... [More]
Insect-Themed Beer Branding - These 'WhittleWood' Beers are Made With Eco-Friendly Practices
SCORE: 4.9
This Year and Mild 452 Clicks Pub: Nov 16, 16
Insect-Themed Beer Branding
These 'WhittleWood' Beers are Made With Eco-Friendly Practices
WhittleWood is a craft brewery in Cape Town, South Africa that is inspired by the environment in both the design of its beers and the way in which the beers are created and packaged. There is no... [More]
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