This Beer Uses a Yak as Its Signature Graphic

By: Mishal Omar - Aug 18, 2016
References: whatcamenext & packagingoftheworld
This beer brand has a signature graphic that is manipulated slightly for each of its individual flavors.

Created by 'Carlton United Breweries,' the company enlisted creative agency 'What Came Next' to create designs that were unique to the brand. Each of the resulting beers are titled with the word "yak," with examples such as 'Fat Yak, Lazy Yak and Wild Yak.' The company unsurprisingly chose to make the signature graphic a picture of the animal. Each of the company's signature flavors feature a different colored and styled yak, but the overall silhouette remains the same.

This eye-catching beer packaging offers a unique and fun signature that makes this brewery stand apart from competing liquor brands.