Italy's 'Brewery Beer In.' Revamped Its Branding to Become Competitive

By: Mishal Omar - Aug 16, 2016
References: & packagingoftheworld
These animal-themed beer labels were designed to represent the distinct connections between the beer and the region it is aiming to represent.

Brewery Beer In. is the company behind these labels and chose to re-imagine its branding when it had the option of participating in a beer fair. Its resulting animal-themed beer labels feature quirky characters, most of which are wildlife but some of which are human. Each name and character on the beer is representing the region of Biella in the Alps in a way that is endearing and interesting.

This brand has created a personalized experience with its labeling that makes for drinks that more demographics will find interest in. With a variety of styles and quirky graphics, the beers are eye-catching to say the least.