These Traditional Scottish Ales are Branded with Cheeky Cartoon Wolves

By: Katherine Pendrill - Jun 23, 2015
References: tayburn & thedieline
The new labels for the Black Wolf Brewery's craft beer line feature a series of fun and colorful cartoon wolves. The clever wolf-inspired branding pays homage to an urban legend from the brewery’s hometown of Sterling, Scotland.

The labels are inspired by the legend of the Black Wolf that is said to have saved the town of Sterling. In honor of the local legend, the Black Wolf Brewery created a series of labels that feature amusing cartoon wolves against colorful backdrops. The idea was to take a lighthearted and humorous approach, in order to capture the eyes of consumers. The labels also help to convey the emerging visual identity of the brand through the cheeky illustrated antics of the Black Wolf.

While the whimsical labels may be inspired by an ancient legend, the modern wolfish design is sure to appeal to contemporary drinkers.