The word "picnic" came to mind when I set eyes on Leuven beer packaging with its unique carrying case and its unconventionally lightweight capsules. Suddenly the rules that prohibit glass bottles and cans in parks are of no concern for the enthusiastic ale drinker.
Wonchan Lee strove to create a one-of-a-kind image for this premium Belgian beer and the result is certainly a success. When have you ever seen alcohol -- or rather any drink -- wrapped up in such a way?
Leuven beer packaging comprises a wide but flat cardboard panel that incorporates a handle and convenient slots for carrying four individual beverages. These come in clever transparent plastic pouches that offer a full view of the gorgeous golden color of the brew within.
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Concept: Leuven Beer Packaging
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Segment: Neutral, 18-55
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