While the majority of designers strive to develop a distinctive brand identity for alcoholic beverages using the labels of standard beer cans and bottles, Bob Studio began thinking outside of the conventional container. Super Beer packaging is a line of glass jars with metal lids that are familiar as the vessels that seal in preserves and condiments.
A screen printing method decorated the transparent containers with the name of the Zafir Beer home brew and a few other details in black. The graphic design studio actually made these beverages in celebration of its annual foosball tournament. The occasion is also marked amidst the alcohol percentage, the volume and the parted lips logo. The Super Beer packaging concept is playful and iconic and the empty vessels make great reusable souvenirs of the event.
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Concept: Super Beer Packaging
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Segment: Neutral, 18-55+
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