This Sunset Beer Packaging Prescribes Different Ales at Different Hours

By: Amelia Roblin - Apr 3, 2015
References: behance.net & packageinspiration
The consumption of alcohol is encompassed by a ritual for many people, yet it's rarely laid out as clearly as it is in the labeling of these sunset beers. Emelie Svensson of Sweden conceptualized a line of four brews that are intended to be drunk and different times of the day.

The first Suni Beer would be made for daytime drinking; it's light in taste and its percentage of alcohol, making it suitable for enjoyment on sunny days. The second is more robust, and pairs great with flavorful dinners. The third is dark and high in alcohol, making it great to get the party started. The final one is light in taste and heavy in alcohol, capable of sustaining the good time.

The clever labels of the themed sunset beer reflect the sun's lowering position in the sky. The diecut stickers let the gold of the beverage shine through, making it an attractive choice on the shelf, a cool concept, and a smart way to sell more beer.