The Monarchy Beer Packaging Surrounds a Crest in Freehand Graphics

By: Amelia Roblin - Published: Apr 18, 2013 • References: & packagingoftheworld
Consider Monarchy Beer packaging, with its regal name and its official-looking crest. An alternative label could have easily been designed that might have exuded an exceptionally formal character; nevertheless, the decision was made to give the beverage a more playful and casual image, so a lighthearted illustration technique was employed.

The black backing to the sticker has been treated like a chalkboard, one which all of the text is scrawled loosely, as if with calcium sulfate sticks. These handwritten typefaces have texture and inconsistency of form, making the labels resemble the ever-changing sandwich boards and menus that are displayed in bars. Even the name of the brew, 'Son of a Batch,' enhances the informality and the wit of the Monarchy Beer packaging by b71 ontwerp. Stats for Chalkboard Booze Branding Trending: Older & Mild
Research: 7,288 clicks in 161 w
Interest: 1.9 minutes
Concept: Monarchy Beer Packaging
Related: 81 examples / 62 photos
Segment: , -
Comparison Set: 30 similar articles, including: bagged booze branding, ballistic missile branding, and blanche embossed branding.