Hanys Beer Packaging Has a Direct and Powerful Image of a Digger's Pick

By: Amelia Roblin - Published: Dec 11, 2013 • References: & packagingoftheworld
The goal is to hit the nail on the head with brand identity design, creating an image that will appeal directly to your target consumer in a compelling way. Hanys Beer packaging certainly does this both literally and symbolically. A simple icon is printed onto the matte black bottles that pictures a miner's hammer hitting its rocky target.

Referencing Silesian ancestry and the history and industry that surrounds coal mining in Europe, Tomasz Soluch has created a Hanys Beer packaging concept that will appeal especially to its relevant German and Polish market. But beyond this buyer base, the crisp, clean and hard-hitting appearance packs a punch to get the attention of international consumers as well. Stats for Miners' Beverage Marketing Trending: Older & Average
Research: 1,661 clicks in 128 w
Interest: 1.2 minutes
Concept: Hanys Beer Packaging
Related: 79 examples / 61 photos
Segment: Males, 18-55
Comparison Set: 29 similar articles, including: plastic pint-like packaging, ballistic missile branding, and bar brawl branding.