The goal is to hit the nail on the head with brand identity design, creating an image that will appeal directly to your target consumer in a compelling way. Hanys Beer packaging certainly does this both literally and symbolically. A simple icon is printed onto the matte black bottles that pictures a miner's hammer hitting its rocky target.
Referencing Silesian ancestry and the history and industry that surrounds coal mining in Europe, Tomasz Soluch has created a Hanys Beer packaging concept that will appeal especially to its relevant German and Polish market. But beyond this buyer base, the crisp, clean and hard-hitting appearance packs a punch to get the attention of international consumers as well.
Stats for Miners' Beverage Marketing
Trending: Older & Average
Research: 1,659 clicks in 125 w
Interest: 1.2 minutes
Concept: Hanys Beer Packaging
Related: 79 examples / 61 photos
Segment: Males, 18-55
Comparison Set: 29 similar articles, including: plastic pint-like packaging, ballistic missile branding, and bar brawl branding.
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