Inka Beer Packaging Features Bewitching Labels with Disappearing Patterns

By: Amelia Roblin - Jan 13, 2015
References: behance.net & packagingoftheworld
This concept of tribal beer branding takes advantage of timeless motifs. Certain patterns have been prevalent throughout the history of humans making art, and it's these long-standing styles that foster continuous aesthetic interest. JP Branding took advantage of the Inca symbolism of concentric circles, squares and diamonds to create highly graphic labels for the fictional Inka Premium Beer.

Bold blue, green and red lines instantly capture the attention of the consumer, but these aren't always visible. These more vibrant shapes only appear when the beverage is at its ideal temperature for drinking; otherwise, the standard brown bottles present mystifying geometric forms in white alone. The complete picture of each emblematic label helps to distinguish one type of brew from another, but it also represents either the Earth, the Moon or Agriculture.