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Sketched Selling
Marketers use illustrations to create simple charm
Implications - A lot of money can be spent on photography and special effects, which is why the recent direction in using simple sketched graphics—often black and white—in marketing makes sense. Not only providing brands with a more cost-efficient creative alternative, these charming, almost childlike sketches, also capture attention and appeal to consumer sentiment. People are naturally drawn to artwork, and those that are adorably simple also effectively appeal to consumers’ more youthful sides.
| Score: 5.7 |
Warm
Top 6 Examples:
Date Range:74,472 Total Clicks Jun 11 - Nov 11 |
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Featured Examples | |||||||||||
Sketched Sweets ShopsThe Candy Room by Red Design Group is Graphically PlayfulThe interior of a candy store should be fun and playful, and this design for The Candy Room is just that. Created by RED Design Group, it features charming sketches around the store to give the establishment… [More] |
Fauvist Beverage BrandingFrancis Coppola Reserve Packaging Channels Henri MatisseA high quality wine is a sort of work of art in itself, so appropriately, Francis Coppola Reserve packaging provides the liquor with a splendid sticker to complement its superior taste. The collection… [More] |
Hand-Drawn Wine BrandingPromenade Wine Packaging Illustrates the Parisian ExperienceA full-bodied vino can transport you to another place and time, and Promenade Wine packaging attempts to do the very same thing. Before you have even opened the boxed alcoholic beverage, the image of a… [More] | |||||||||
Illustrated Style BrandingPercy and Reed Dry Shampoo Packaging Speaks to Aspiring DesignersThere is a soft elegance behind Percy and Reed Dry Shampoo packaging that would appeal to those who love style. Featuring illustrations by Caroline Phillips of Smith and Milton, this concept is reminiscent… [More] |
Sketches-Only Virtual BoutiquesLevi's Vintage Clothing Site Pays Tribute to the Brand's HeritageThe Levi's Vintage Clothing site is a website dedicated solely to vintage fashion. Levi's, the brand that invented blue jeans, is using the site as an homage to its heritage; the site displays only clothing… [More] |
Illustrated Fish BrandingJonah and the Whale Vodka Packaging has a Childish CharmIt's peculiar considering Jonah and the Whale Vodka packaging for a number of reasons.
For one, the biblical story referenced by the name of the beverage brand and the sketches on the bottle tells of… [More] | |||||||||
