Sketched Selling

Marketers use illustrations to create simple charm
Implications - A lot of money can be spent on photography and special effects, which is why the recent direction in using simple sketched graphics—often black and white—in marketing makes sense. Not only providing brands with a more cost-efficient creative alternative, these charming, almost childlike sketches, also capture attention and appeal to consumer sentiment. People are naturally drawn to artwork, and those that are adorably simple also effectively appeal to consumers’ more youthful sides.
SCORE: 5.2
Warm Top 6 Examples: 93,695 Total Clicks Jun 11 - Nov 11
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DEMOGRAPHICS
Sketched Sweets Shops - The Candy Room by Red Design Group is Graphically Playful
SCORE: 6.5
V. Hot 31,828 Clicks Pub: Oct 24, 11
Sketched Sweets Shops
The Candy Room by Red Design Group is Graphically Playful
The interior of a candy store should be fun and playful, and this design for The Candy Room is just that. Created by RED Design Group, it features charming sketches around the store to give the establishment… [More]
Fauvist Beverage Branding - Francis Coppola Reserve Packaging Channels Henri Matisse
SCORE: 5.4
Hot 15,853 Clicks Pub: Aug 12, 11
Fauvist Beverage Branding
Francis Coppola Reserve Packaging Channels Henri Matisse
A high quality wine is a sort of work of art in itself, so appropriately, Francis Coppola Reserve packaging provides the liquor with a splendid sticker to complement its superior taste. The collection… [More]
Hand-Drawn Wine Branding - Promenade Wine Packaging Illustrates the Parisian Experience
SCORE: 5.9
Hot 15,657 Clicks Pub: Jun 8, 11
Hand-Drawn Wine Branding
Promenade Wine Packaging Illustrates the Parisian Experience
A full-bodied vino can transport you to another place and time, and Promenade Wine packaging attempts to do the very same thing. Before you have even opened the boxed alcoholic beverage, the image of a… [More]
Illustrated Style Branding - Percy and Reed Dry Shampoo Packaging Speaks to Aspiring Designers
SCORE: 5.4
Warm 18,844 Clicks Pub: Sep 10, 11
Illustrated Style Branding
Percy and Reed Dry Shampoo Packaging Speaks to Aspiring Designers
There is a soft elegance behind Percy and Reed Dry Shampoo packaging that would appeal to those who love style. Featuring illustrations by Caroline Phillips of Smith and Milton, this concept is reminiscent… [More]
Sketches-Only Virtual Boutiques - Levi's Vintage Clothing Site Pays Tribute to the Brand's Heritage
SCORE: 4.6
Mild 3,396 Clicks Pub: Oct 20, 11
Sketches-Only Virtual Boutiques
Levi's Vintage Clothing Site Pays Tribute to the Brand's Heritage
The Levi's Vintage Clothing site is a website dedicated solely to vintage fashion. Levi's, the brand that invented blue jeans, is using the site as an homage to its heritage; the site displays only clothing… [More]
Illustrated Fish Branding - Jonah and the Whale Vodka Packaging has a Childish Charm
SCORE: 2.9
Mild 8,117 Clicks Pub: Jun 13, 11
Illustrated Fish Branding
Jonah and the Whale Vodka Packaging has a Childish Charm
It's peculiar considering Jonah and the Whale Vodka packaging for a number of reasons. For one, the biblical story referenced by the name of the beverage brand and the sketches on the bottle tells of… [More]