Playful Pooch Purses
The Here & Now tote bags are produced by St. Jude’s Fabrics with the images of man's best friend being designed by UK printmaker Christopher Brown. They come in four unique color and dog options.
Implications - Consumers love animal-themed products because they associate household companions with a set of positive emotions. As such, they're willing to buy these sorts of wares in order to induce these positive associations when their pets are not around. Corporations may similarly entice consumers into buying their wares if they market their products with specific associations that cater to their target demographic.