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Playful Pooch Purses

Here & Now Tote Bags Let You Show Off Your Canine Affinity

— August 26, 2011 — Fashion
If you're feeling as though the world doesn't understand just how much you love dogs, maybe you should consider demonstrating your affinity in the form of these Here & Now tote bags. Adorning the face of these handy dandy bags are illustrations of adorable pooches that are sure to grab the attention of casual fans and canine enthusiasts alike.

The Here & Now tote bags are produced by St. Jude’s Fabrics with the images of man's best friend being designed by UK printmaker Christopher Brown. They come in four unique color and dog options.

Implications - Consumers love animal-themed products because they associate household companions with a set of positive emotions. As such, they're willing to buy these sorts of wares in order to induce these positive associations when their pets are not around. Corporations may similarly entice consumers into buying their wares if they market their products with specific associations that cater to their target demographic.
Trend Themes
1. Animal-themed Products - Corporations can tap into the emotional bond between consumers and their pets by offering animal-themed products that allow them to express their love and affinity for their pets.
2. Illustrated Tote Bags - There is a growing demand for tote bags featuring unique and eye-catching illustrations, providing opportunities for artists and designers to collaborate with bag manufacturers.
3. Personalized Accessories - Consumers are seeking personalized accessories that reflect their individual style and interests, opening up opportunities for customization and unique product offerings.
Industry Implications
1. Fashion and Apparel - Fashion and apparel industry can incorporate animal-themed products, such as tote bags, into their collections to cater to pet lovers and create unique branding opportunities.
2. Art and Design - Artists and designers can partner with bag manufacturers to create illustrated tote bags that appeal to consumers looking for distinctive and eye-catching accessories.
3. Personalization Services - Companies specializing in customization and personalization services can offer personalized accessories, including tote bags, to meet the growing demand for unique and individualized products.
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