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Social Gamevertising
Brands use social media and gaming to lure customers
Implications - Social media is becoming ever more imperative in branding and marketing, but sometimes social media itself just isn’t enough. To capture younger audiences, brands are using social media games to promote their wares. Through these games, brands can effectively engage their customers, encourage them to share the game with friends and also secure return visits to their Facebook page or application.
| Score: 4.9 |
Mild
Top 6 Examples:
Date Range:14,341 Total Clicks Apr 11 - Nov 11 |
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Featured Examples | |||||||||||
Hands-On Building AppsLEGO Unveils Their First Augmented Reality Game Life of GeorgeThe long-running toy franchise LEGO has created its first augmented reality app for the iPhone called Life of George. Very few classic toy companies have experienced the level of success LEGO has in the… [More] |
Cosmetic Facebook GamingThe MAC Quite Cute Pinball Game Promotes Their New CollectionThe MAC Quite Cute Pinball game is a new addition to the popular makeup brand's Facebook page. The virtual pinball game was created to promote the new MAC Quite Cute Collection. The game has a retro style… [More] |
Monster Busting Phone AppsThe Vodafone Buffer Busters Turns Your City into a Video GameEnlist with the Vodafone Buffer Busters through the company’s augmented reality app, and the real streets of Germany will turn into a video game. The German telecom giant developed the app, using the considerable… [More] | |||||||||
Pizza-Making GamesDomino's Pizza Hero Turns You Into a Pie MasterDo you think you have what it takes to make a great pizza? Now you can test your skills with the Domino's Pizza Hero game, an iPad app that has you making pizza to earn points to become a master pizza… [More] |
Virtual Sandwich AdventuresLook for a Golden McRib in the McDonald's 'The Quest' GameThe world's largest fast food chain is promoting the return of one of its most beloved sandwiches, the McRib, with the McDonald's The Quest game, which invites its Facebook fans to search for a real golden… [More] |
3D Social Driving GamesToyota's Social Network Racer Promotes the New FT-86 II ConceptToyota is about to launch its FT-86 sports car and to do so, it has released a social media game called 'Social Network Racer.' The Facebook game allows users to "drive" the FT-86 II Concept in a 3D racing… [More] | |||||||||
