Social Gamevertising

Brands use social media and gaming to lure customers
Implications - Social media is becoming ever more imperative in branding and marketing, but sometimes social media itself just isn’t enough. To capture younger audiences, brands are using social media games to promote their wares. Through these games, brands can effectively engage their customers, encourage them to share the game with friends and also secure return visits to their Facebook page or application.
SCORE: 4.3
Mild Top 6 Examples: 15,836 Total Clicks Apr 11 - Nov 11
Popularity
Activity
Freshness
DEMOGRAPHICS
Hands-On Building Apps - LEGO Unveils Their First Augmented Reality Game Life of George
SCORE: 4.4
Warm 5,174 Clicks Pub: Oct 4, 11
Hands-On Building Apps
LEGO Unveils Their First Augmented Reality Game Life of George
The long-running toy franchise LEGO has created its first augmented reality app for the iPhone called Life of George. Very few classic toy companies have experienced the level of success LEGO has in the… [More]
Cosmetic Facebook Gaming - The MAC Quite Cute Pinball Game Promotes Their New Collection
SCORE: 5.2
Warm 2,443 Clicks Pub: Apr 13, 11
Cosmetic Facebook Gaming
The MAC Quite Cute Pinball Game Promotes Their New Collection
The MAC Quite Cute Pinball game is a new addition to the popular makeup brand's Facebook page. The virtual pinball game was created to promote the new MAC Quite Cute Collection. The game has a retro style… [More]
Monster Busting Phone Apps - The Vodafone Buffer Busters Turns Your City into a Video Game
SCORE: 5
Mild 2,482 Clicks Pub: Sep 15, 11
Monster Busting Phone Apps
The Vodafone Buffer Busters Turns Your City into a Video Game
Enlist with the Vodafone Buffer Busters through the company’s augmented reality app, and the real streets of Germany will turn into a video game. The German telecom giant developed the app, using the considerable… [More]
Pizza-Making Games - Domino's Pizza Hero Turns You Into a Pie Master
SCORE: 3.9
Mild 2,187 Clicks Pub: Nov 23, 11
Pizza-Making Games
Domino's Pizza Hero Turns You Into a Pie Master
Do you think you have what it takes to make a great pizza? Now you can test your skills with the Domino's Pizza Hero game, an iPad app that has you making pizza to earn points to become a master pizza… [More]
Virtual Sandwich Adventures - Look for a Golden McRib in the McDonald's 'The Quest' Game
SCORE: 3.9
Mild 2,264 Clicks Pub: Oct 26, 11
Virtual Sandwich Adventures
Look for a Golden McRib in the McDonald's 'The Quest' Game
The world's largest fast food chain is promoting the return of one of its most beloved sandwiches, the McRib, with the McDonald's The Quest game, which invites its Facebook fans to search for a real golden… [More]
3D Social Driving Games - Toyota's Social Network Racer Promotes the New FT-86 II Concept
SCORE: 3
Mild 1,286 Clicks Pub: Oct 27, 11
3D Social Driving Games
Toyota's Social Network Racer Promotes the New FT-86 II Concept
Toyota is about to launch its FT-86 sports car and to do so, it has released a social media game called 'Social Network Racer.' The Facebook game allows users to "drive" the FT-86 II Concept in a 3D racing… [More]
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