Trend cluster
Category

Variable
Design

Extremely adaptable products offer endless options to appease fickle tastes.

Blossoming Flat BathtubsConvenient Camping BoatsEvolving Necessity SeatingFragmented Flexible FurnitureConvertible Cubicle Kitchenettes

Trend

What is the Variable Design trend?

Variable Design: Last year, we saw the rise of adaptable furniture, convertible fashions and modular office spaces. Appealing to the consumer who requires changeability in everything he does, this design direction has grown to tremendous proportions, affecting almost every product category. Now, everything from convertible boats and bathtubs to changeable kitchens and even houses are available. Thus, the number of adaptable and versatile products seems limitless in this era of consistently changing tastes and preferences.

Trend themes

Themes within the Variable Design trend

Three behaviours holding the trend together
01

Adaptable and Versatile Products

The rise of adaptable furniture, convertible fashions, and modular office spaces has affected almost every product category, leading to limitless adaptable and versatile products.

02

Functional and Compact Design

The demand for compact amenities has given rise to creations like collapsible culinary closets, fragmented flexible furniture, and modern modular purses.

03

Evolutionary and Customizable Design

Design trends are moving towards evolutionary and customizable designs, including adaptable outdoor fixtures, convenient camping boats, and evolving necessity seating.

Industry implications

What the Variable Design trend means for industry

Where the trend changes the playbook
For

Interior Design and Furniture

Adaptable and versatile products, functional and compact design, and evolutionary and customizable design are impacting and creating opportunities in the interior design and furniture industry.

For

Fashion and Accessories

Modular, versatile products are extending towards fashion and accessories, creating opportunities for functional and custom-made designs.

For

Travel and Outdoor Recreation

Functional and convenient designs are impacting and creating opportunities in the travel and outdoor recreation industry.

Trend signals

Trend signals for Variable Design

Trend score 4.5 out of 10, from popularity 53%, activity 74%, freshness 8%.

Popularity53%
Activity74%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)

Evidence

Examples of the Variable Design trend

6 featured examples from May 13 to Aug 14, 2011