The operative theme at the New Balance flagship retail location in the Big Apple is experience. The footwear manufacturer wants you to experience its products, the lifestyle it offers and the brand itself. After stepping foot into its New York City storefront, you may take the New Balance "experience" a little more seriously.
What makes this 5th Avenue store so special is that it's not really a store, but a factory. The 4,000-square-foot showroom offers customers the opportunity to custom-build their own shoes via an in-store iPad application. The New Balance flagship store hopes to stress the workmanship involved in producing just one pair of its shoes. It takes almost an hour to complete the process of personalizing your requested kicks and another two to seven days before they arrive at your doorstep.
As the only athletic shoe retailer still producing shoes in the territorial United States, New Balance has made the homeliness and familiarity of its brand quite clear. If you live in the area, why not experience what it's like to make a pair of running shoes?
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