Trend cluster
Category

Command
Tech

Voice-controlled gadgets increasingly embraced by consumers.

Intelligent Smartphone RedesignsRazor-Like CellphonesVoice Controlled Culinary AppsA.I. Smartphone ControllersVoice-Controlled Touchscreen TVs

Trend

What is the Command Tech trend?

Command Tech: While voice technology has been around for awhile, it’s not until now that consumers are beginning to prefer it over traditional command functions. Especially with the release of the iPhone 4S and its Siri application, more tech buyers are seeing the advantages of using voice activation. Thus, an increasing number of voice-controlled devices are coming to the fore, paving the way for more technology of this nature.

Trend themes

Themes within the Command Tech trend

Three behaviours holding the trend together
01

Voice-activated technology

As more consumers begin to adopt voice-activated tech like Siri, businesses can explore how to integrate this technology into products and services.

02

Augmented reality

Augmented reality allows for unique interactive experiences, like using voice-activated voice commands in art apps. Businesses can look at how this technology can be incorporated into their products or marketing campaigns.

03

Artificial Intelligence

The use of AI technology, like Siri or the IRIS 9000 device, can revolutionize human-device interaction, creating new possibilities for products and services.

Industry implications

What the Command Tech trend means for industry

Where the trend changes the playbook
For

Consumer electronics

The consumer electronics industry continues to rapidly incorporate voice-activated technology and AI, creating opportunities for disruption and innovation.

For

Food & Beverage Industry

Voice-activated culinary apps like iCookbook make cooking easier and cleaner, paving the way for other technological innovations in the food industry.

For

Advertising and Marketing Industry

Augmented reality and voice-activated technology can change the way businesses interact with their customers, creating new possibilities for marketing campaigns and product design.

Trend signals

Trend signals for Command Tech

Trend score 3.4 out of 10, from popularity 56%, activity 39%, freshness 8%.

Popularity56%
Activity39%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific

Evidence

Examples of the Command Tech trend

7 featured examples from Mar 23 to Nov 1, 2011
Intelligent Smartphone Redesigns
CategoryTech

Intelligent Smartphone Redesigns

The iPhone 4S is a Brainier Upgrade to the iPhone 4

The development of more intelligent smartphones highlights an opportunity for companies in the mobile device market to continue pushing for innovation in features and performance.

Razor-Like Cellphones
CategoryArt & Design

Razor-Like Cellphones

The ENSEMBLE Phone's Ergonomic Design Encourages Unique Experience

The technology industry can leverage the trend of sensory phones to improve or create new products that offer unique tactile experiences for users.

Voice Controlled Culinary Apps
CategoryLifestyle

Voice Controlled Culinary Apps

iCookbook iPad App Offers Hands-Free Voice Commands

The Kitchen Appliance Industry can explore creating kitchen gadgets with voice-activated features to tap into the growing voice-controlled kitchen gadgets trend.

A.I. Smartphone Controllers
CategoryTech

A.I. Smartphone Controllers

IRIS 9000 Lets You Control Siri From a Distance

Creating and manufacturing voice-controlled remote devices for smartphones and other consumer electronics.

Voice-Controlled Touchscreen TVs
CategoryTech

Voice-Controlled Touchscreen TVs

Guilherme M. Schasiepen's Envisions the Apple iTV

Opportunity for consumer electronics companies to innovate by incorporating voice control and touchscreen technology into their TVs, offering a competitive edge in the market.

Voice-Activated Art Apps
CategoryArt & Design

Voice-Activated Art Apps

The Konstruct App Usues Augmented Reality to Create 3D Artwork

The growing popularity of voice-activated art apps highlights opportunities for disruptive innovation in mobile app development, particularly in the augmented reality space.

Voice-Activated Searches
CategoryTech

Voice-Activated Searches

The Google 'Uncover Your World' Promo Makes Use of the Mobile Experience

Opportunity for advertisers to leverage voice-activated searches and create engaging ad campaigns.