French-Cultured Fast Food
The purpose behind the McBaguette is to have the fast food brand tailor its menu to a local culture. While I am admittedly rather hesitant around some McDonald's dishes, the McBaguette looks quite appealing from the photographs.
Implications - Businesses that devote their efforts to meeting the specific needs of one group of consumers will see favorable results in today's industry. Consumers will flock to those products that complement their personal preferences and tastes.