It was recently announced that McDonald's stores in France will soon be selling the McBaguette, the fast food chain's version of the traditional French bread. The chain plans to sell fresh baguettes that are baked on a daily basis. The McBaguette will be served with three individual jars of jam, including orange, raspberry and strawberry.
The purpose behind the McBaguette is to have the fast food brand tailor its menu to a local culture. While I am admittedly rather hesitant around some McDonald's dishes, the McBaguette looks quite appealing from the photographs.
Implications - Businesses that devote their efforts to meeting the specific needs of one group of consumers will see favorable results in today's industry. Consumers will flock to those products that complement their personal preferences and tastes.
Stats for French-Cultured Fast Food
Trending: Older & Mild
Research: 1,365 clicks in 247 w
Interest: 3.7 minutes
Concept: The McBaguette
Related: 46 examples / 35 photos
Segment: Females, 18-55
Comparison Set: 17 similar articles, including: 38 mcdonalds lures, everyday objects as art, and 20 crazy mcdonalds finds.
French-Cultured Fast Food
More Stats +/-
Everyday Objects as Art
38 McDonalds Lures
20 Crazy McDonalds Finds
McDonalds Uses Subliminal Advertising (or do they?)
McDonalds Launching World Cup Burger