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Look for a Golden McRib in the McDonald's 'The Quest' Game

By: Katherine Vong - Published: Oct 26, 2011 • References: facebook and brandchannel
The world's largest fast food chain is promoting the return of one of its most beloved sandwiches, the McRib, with the McDonald's The Quest game, which invites its Facebook fans to search for a real golden McRib sandwich among its locations.

The McDonald's The Quest game, fully titled 'The Quest for the Golden McRib' has players use Google Maps to hunt for golden McRibs that are hidden at different McDonald's locations across the globe. There are 10 golden McRibs to find and McDonald's makes the game a fantastical one by introducing strange characters like a giant purple elephant, a boxing bear and "viking accountants."

The McRib sandwich itself is available across the United States -- for the time being. According to Marta Fearon, marketing director of McDonald's U.S., "At this time, we can't speculate on [McRib's] return in the future, but we hope McRib fans will enjoy it now while it lasts."