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Hip-Hopvertising
Brands use beats to capture the attention of a far-reaching cultural group
Implications - Marketers have long understood the importance of using targeted brand messages to appeal to subcultures. Most of the time, differing demographic variables come into play—age, gender, geography and more. However, one cultural group has risen as a major advertising theme that appeals across demographics and geography: hip-hop. Hip-hop-themed advertising and innovations are allowing today’s marketers to capture the attention of the poor and rich, male and female and markets spanning international borders.
| Score: 4.9 |
Mild
Top 6 Examples:
Date Range:18,886 Total Clicks Dec 10 - Nov 11 |
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Featured Examples | |||||||||||
Hip-Hop Social EnterprisesThe Global Block Foundation Promotes Personal SustainabilityHip hop started as a distinctly urban New York voice; it was a creative means of communication for marginalized black youth to disrupt status quo narratives on anything and everything. Despite what the… [More] |
Hip-Hop Gin CommercialsThe Aloe Blacc Tanqueray Commercial is Big City CoolThe recently released Aloe Blacc-Tanqueray commercial is a perfect example of how the new music industry can work to the advantage of both artist and corporation.
Aloe Blacc is the multi-talented soul… [More] |
Old-School Advertising SoireesThe Microsoft Advertising INNERCITY Bash was BanginThough the golden age of old-school hip hop is sadly over, its memory lives on in awesome events like the Microsoft Advertising INNERCITY bash. The unlikely partnership of hip hop and advertising was consummated… [More] | |||||||||
Rapping PastriesControversial Duncan Hines Hip Hop Cupcakes Ad Turns Treats Into Rap StarsThe new Duncan Hines 'Hip Hop Cupcakes' ad tries to get hip with the kids in a YouTube commercial campaign. It looks like the viral ad may have taken a downturn, however, as the vid has been taken down… [More] |
Partially Animated Car CommercialsNew Toyota Yaris Ads are Inspired by Pop & Rap VideosThe latest Toyota Yaris ads are part of a new campaign by the car maker to target a younger audience through rap- and pop-style messaging.
The campaign, which was developed by Saatchi & Saatchi and built… [More] |
Flashy Coupon CampaignsThe Bling Bling Shopping Family Raps About RebatesThe Bling Bling Shopping Family is made up of more wacky characters than your last relative reunion so be prepared to start saving your cash and reconsidering your complaints about your outlandish ancestors.… [More] | |||||||||
