Hip-Hopvertising

Brands use beats to capture the attention of a far-reaching cultural group
Implications - Marketers have long understood the importance of using targeted brand messages to appeal to subcultures. Most of the time, differing demographic variables come into play—age, gender, geography and more. However, one cultural group has risen as a major advertising theme that appeals across demographics and geography: hip-hop. Hip-hop-themed advertising and innovations are allowing today’s marketers to capture the attention of the poor and rich, male and female and markets spanning international borders.
SCORE: 4.3
Mild Top 6 Examples: 21,541 Total Clicks Dec 10 - Nov 11
Popularity
Activity
Freshness
DEMOGRAPHICS
Hip-Hop Social Enterprises - The Global Block Foundation Promotes Personal Sustainability
SCORE: 6
Warm 8,229 Clicks Pub: Oct 20, 11
Hip-Hop Social Enterprises
The Global Block Foundation Promotes Personal Sustainability
Hip hop started as a distinctly urban New York voice; it was a creative means of communication for marginalized black youth to disrupt status quo narratives on anything and everything. Despite what the… [More]
Hip-Hop Gin Commercials - The Aloe Blacc Tanqueray Commercial is Big City Cool
SCORE: 6
Warm 7,124 Clicks Pub: Aug 16, 11
Hip-Hop Gin Commercials
The Aloe Blacc Tanqueray Commercial is Big City Cool
The recently released Aloe Blacc-Tanqueray commercial is a perfect example of how the new music industry can work to the advantage of both artist and corporation. Aloe Blacc is the multi-talented soul… [More]
Old-School Advertising Soirees - The Microsoft Advertising INNERCITY Bash was Bangin
SCORE: 3.3
Mild 1,639 Clicks Pub: Oct 15, 11
Old-School Advertising Soirees
The Microsoft Advertising INNERCITY Bash was Bangin
Though the golden age of old-school hip hop is sadly over, its memory lives on in awesome events like the Microsoft Advertising INNERCITY bash. The unlikely partnership of hip hop and advertising was consummated… [More]
Rapping Pastries - Controversial Duncan Hines Hip Hop Cupcakes Ad Turns Treats Into Rap Stars
SCORE: 3.4
Mild 2,180 Clicks Pub: Dec 12, 10
Rapping Pastries
Controversial Duncan Hines Hip Hop Cupcakes Ad Turns Treats Into Rap Stars
The new Duncan Hines 'Hip Hop Cupcakes' ad tries to get hip with the kids in a YouTube commercial campaign. It looks like the viral ad may have taken a downturn, however, as the vid has been taken down… [More]
Partially Animated Car Commercials - New Toyota Yaris Ads are Inspired by Pop & Rap Videos
SCORE: 3.8
Mild 1,661 Clicks Pub: Sep 2, 11
Partially Animated Car Commercials
New Toyota Yaris Ads are Inspired by Pop & Rap Videos
The latest Toyota Yaris ads are part of a new campaign by the car maker to target a younger audience through rap- and pop-style messaging. The campaign, which was developed by Saatchi & Saatchi and built… [More]
Flashy Coupon Campaigns - The Bling Bling Shopping Family Raps About Rebates
SCORE: 2.7
Untested 708 Clicks Pub: Sep 19, 11
Flashy Coupon Campaigns
The Bling Bling Shopping Family Raps About Rebates
The Bling Bling Shopping Family is made up of more wacky characters than your last relative reunion so be prepared to start saving your cash and reconsidering your complaints about your outlandish ancestors.… [More]