Category
Tech
Delegated Interfaces
Trend cluster
Category
Mobile
Markdowns
Discount apps lead consumers to special deals wherever they go.
2.7
Trend score
Trend
What is the Mobile Markdowns trend?
Mobile Markdowns: Every consumer loves a good bargain, which explains the rise of daily discount sites like Groupon and Living Social. However, going one step further are brands offering mobile apps that essentially lead consumers to discounts while they are out and about. These location-based, mobile discount apps are the next level of daily discounting, providing budget-conscious buyers with the convenience and timeliness of on-the-go bargain shopping.
Trend themes
Themes within the Mobile Markdowns trend
Three behaviours holding the trend together01
Location-Based Discount Apps
The rise of mobile discount apps provides budget-conscious buyers with the convenience and timeliness of on-the-go bargain shopping.
02
Augmented Reality Coupon Apps
Apps that enable users to find deals around them have positioned themselves to be real winners, demonstrating the importance of delivering real value to customers in the daily deals space.
03
Mobile-Driven Discounts
Mobile apps that allow users to receive deals directly on their phones capitalize on the need for efficient and convenient technological solutions to help customers save money.
Industry implications
What the Mobile Markdowns trend means for industry
Where the trend changes the playbookFor
Retail
Retailers can leverage location-based and augmented reality apps to provide timely and location-specific discounts for customers.
For
Hospitality
Mobile-driven and in-store discount apps can help hotels and hospitality businesses connect with customers on-the-go and deliver last-minute deals for unoccupied rooms and unused services.
For
Marketing
In-store discount apps, social bargain hunting apps, and image recognition shopping apps can help marketers reach out to customers with targeted deals and connect with the mobile generation.
Trend signals
Trend signals for Mobile Markdowns
Trend score 2.7 out of 10, from popularity 48%, activity 24%, freshness 8%.
Popularity48%
Activity24%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Mobile Markdowns trend
7 featured examples from Jan 13 to Oct 4, 2011CategoryTech
Social Bargain Hunting Apps
The SnapTag iPhone App Crowdsources Advice on Deals
Social bargain hunting apps like SnapTag offer a disruptive innovation opportunity for retailers to better understand their customers by gathering data on their preferences.
CategoryTech
Augmented Reality Coupon Apps
Valpak Deals App Finds Nearby Discounts With Location Finder
The use of augmented reality and location-based technology opens up opportunities for mobile app developers to create innovative coupon apps and enhance user experience.
CategoryTech
In-Store Discount Apps
The Brouha App Reminds Users of Deals the Second They Step Into the Store
The retail industry can utilize in-store discount apps to drive foot traffic, increase sales, and improve customer loyalty.
CategoryTech
Hassle-Free Hotel Apps
Hotel Tonight App Finds Deals at the Very Last Minute
The hospitality industry can benefit from developing apps that enable consumers to book last-minute hotels and offer personalized recommendations.
CategoryTech
Image Recognition Shopping Apps
FINDDOG Helps You Search for and Buy Anything in a Snap
Image recognition shopping apps can disrupt the retail industry by changing the way customers shop and increasing competition in the online marketplace.
CategoryTech
Cost-Comparison Scanners
This Price Check by Amazon App Makes Sure You Get the Best Deal
E-commerce companies can leverage price comparison apps to attract customers by offering the best deals.
CategoryTech
Mobile-Driven Discounts
The QuickerFeet App Connects Consumers to Deals Without Coupons
The QuickerFeet app represents the evolving mobile discount app industry, emphasizing the potential for disruptive innovations.
