This ingenious marketing campaign pits models against machines in the form of the Nissan Juke vs. Amber. This four-video campaign centers around a competition between bikini-clad babe Amber and the Nissan Juke in the categories of acceleration, agility, appeal and aerodynamics.
In my opinion, nothing in the Nissan Juke vs. Amber ad is not eye candy -- but then again, I'm a man and could be heavily sedated by the clever implementation of a model into a car commercial.
Implications - The Nissan Juke vs. Amber is a hilarious campaign that teamed up Nissan and Sports Illustrated to really create a product that could go viral.
Stats for Machine-Model Wars
Trending: Older & Mild
Research: 1,916 clicks in 270 w
Interest: 1.8 minutes
Concept: Nissan Marketing Models
Related: 49 examples / 38 photos
Segment: Males, 18-55
Comparison Set: 18 similar articles, including: perfectly symmetrical ads, 60 concept cars to drool over, and lobster automobiles.
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