The Nissan Juke Vs. Amber Spot is Sultry and Hilarious
Published: Feb 16, 2011
Updated: Aug 17 2011
• References: nissan
This ingenious marketing campaign pits models against machines in the form of the Nissan Juke vs. Amber. This four-video campaign centers around a competition between bikini-clad babe Amber and the Nissan Juke in the categories of acceleration, agility, appeal and aerodynamics.
In my opinion, nothing in the Nissan Juke vs. Amber ad is not eye candy -- but then again, I'm a man and could be heavily sedated by the clever implementation of a model into a car commercial.
Implications - The Nissan Juke vs. Amber is a hilarious campaign that teamed up Nissan and Sports Illustrated to really create a product that could go viral.