The Nissan Juke Vs. Amber Spot is Sultry and Hilarious

By: JDurhamII - Published:   Updated: Aug 17 2011 • References: nissan & autoblog
This ingenious marketing campaign pits models against machines in the form of the Nissan Juke vs. Amber. This four-video campaign centers around a competition between bikini-clad babe Amber and the Nissan Juke in the categories of acceleration, agility, appeal and aerodynamics.

In my opinion, nothing in the Nissan Juke vs. Amber ad is not eye candy -- but then again, I'm a man and could be heavily sedated by the clever implementation of a model into a car commercial.

Implications - The Nissan Juke vs. Amber is a hilarious campaign that teamed up Nissan and Sports Illustrated to really create a product that could go viral.

Stats for Machine-Model Wars Trending: Older & Mild
Traction: 1,657 clicks in 210 w
Interest: 1.7 minutes
Concept: Nissan Marketing Models
Related: 48 examples / 37 photos
Segment: Males, 18-55
Comparison Set: 18 similar articles, including: nissan concept car, 60 concept cars to drool over, and perfectly symmetrical ads.