The ASOS Urban Tour in Tokyo video may be one of the best marketing campaigns I’ve seen for a fashion brand.
The ASOS Urban Tour in Tokyo is one of the many videos that the brand is releasing to promote their first-ever Menswear Collection. This segment in particular takes audiences to the Land of the Rising Sun for an impressive acapella set by a group of Japanese beatboxers. What makes it even more interesting is that the troop performs traditional Japanese song ‘Sakura Sakura’ with a hip hop twist. The crew rips it up with backup vocals, scratches and beats that almost sounds as if a real turntable is operating the entire set.
In addition to Tokyo, ASOS has also released videos for Paris and London that are worth checking out.
Why This Trend Is Growing
- Fashion Marketing Campaigns
- Disruptive innovation opportunity: Explore creative ways to use unconventional forms of entertainment, such as beatboxing, to promote fashion brands.
- Cross-cultural Collaborations
- Disruptive innovation opportunity: Encourage collaborations between different cultures and art forms to create compelling and unique content for brand promotion.
- Blending Traditional and Contemporary Music
- Disruptive innovation opportunity: Combine elements of traditional and modern music genres to create innovative and captivating musical performances.
Industries Being Reshaped
- Fashion
- Disruptive innovation opportunity: Integrate technology and diverse cultural influences into fashion events and campaigns to create engaging and memorable experiences.
- Entertainment
- Disruptive innovation opportunity: Explore new forms of entertainment, such as acapella performances, as a means of captivating audiences and promoting brands.
- Music
- Disruptive innovation opportunity: Experiment with different musical genres and techniques to create fresh and exciting compositions that appeal to a wide audience.
