Superstar

The ASOS Urban Tour in Tokyo Promotes New Collections Through Acapella

By: Matt Ho - Published: • References: asos & racked
The ASOS Urban Tour in Tokyo video may be one of the best marketing campaigns I’ve seen for a fashion brand.

The ASOS Urban Tour in Tokyo is one of the many videos that the brand is releasing to promote their first-ever Menswear Collection. This segment in particular takes audiences to the Land of the Rising Sun for an impressive acapella set by a group of Japanese beatboxers. What makes it even more interesting is that the troop performs traditional Japanese song ‘Sakura Sakura’ with a hip hop twist. The crew rips it up with backup vocals, scratches and beats that almost sounds as if a real turntable is operating the entire set.

In addition to Tokyo, ASOS has also released videos for Paris and London that are worth checking out. Stats for Beatboxing Fashion Promos Trending: Older & Mild
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Concept: ASOS Urban Tour In Tokyo
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