One for One

Social organizations revolutionize giving
Implications - Traditionally, social causes have centered on public donations and charitable goods in which a portion of their proceeds are donated to the cause. More recently, however, a movement has taken over that has organizations giving a product away for each similar product sold. Proliferated by TOMS Shoes, the one-for-one movement is gaining ground, with an increasing number of social organizations applying it to their own business models and cause-driven consumers taking notice.
SCORE: 5.2
Warm Top 6 Examples: 59,206 Total Clicks Mar 11 - Nov 11
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DEMOGRAPHICS
Golden Bridal Flats - The New TOMS Shoes Wedding Collection is Specially Made for Your Big Day
SCORE: 5.8
V. Hot 28,381 Clicks Pub: Mar 1, 11
Golden Bridal Flats
The New TOMS Shoes Wedding Collection is Specially Made for Your Big Day
The new TOMS Shoes Wedding Collection features a variety of glorious flats specially made for your big day. The shoes come in ballet slipper pink, creamy white, black and even sparkly colors! There is… [More]
One-for-One Tees - Out of Print Marries Lost Literary Covers with Book Donations
SCORE: 4.9
Warm 8,046 Clicks Pub: Jul 1, 11
One-for-One Tees
Out of Print Marries Lost Literary Covers with Book Donations
Out of Print is a t-shirt company with a circular trajectory. Its tagline is “Books on shirts. Shirts on a mission.” Indeed, by putting out-of-print book covers on their tees, and then donating one book… [More]
Sharp Socially-Aware Glasses - Warby Parker Distributes Eyewear Using a One-for-One Model
SCORE: 5.5
Warm 7,438 Clicks Pub: Jun 15, 11
Sharp Socially-Aware Glasses
Warby Parker Distributes Eyewear Using a One-for-One Model
Before TOMS Eyewear, there was Warby Parker. Warby Parker is a New York-based one-for-one eyeglasses company -- meaning that for every pair sold, Warby Parker will donate one pair of glasses to someone… [More]
One-for-One Glasses - TOMS Eyewear is the Next Chapter in this Innovative Business Model
SCORE: 5.2
Warm 8,055 Clicks Pub: Jun 8, 11
One-for-One Glasses
TOMS Eyewear is the Next Chapter in this Innovative Business Model
TOMS Shoes has done exceedingly well in terms of bringing social good -- at least on the consumption side of things -- to the forefront of consumer consciousness, and today, the innovative company has… [More]
Socially Responsible Neckwear - FIGS Ties Combines Luxe Materials and a One-for-One Model
SCORE: 4.2
Mild 5,505 Clicks Pub: Jun 30, 11
Socially Responsible Neckwear
FIGS Ties Combines Luxe Materials and a One-for-One Model
While doing a little research for our 20 One-for-One Giving Tools top list, we came across other one-for-one companies that had not yet been featured on Trend Hunter or Social Business -- and FIGS Ties… [More]
Ready-to-Use Food Campaigns - Two Degrees is a One-for-One Company Selling Nutrition Bars
SCORE: 4.9
Mild 1,781 Clicks Pub: Aug 11, 11
Ready-to-Use Food Campaigns
Two Degrees is a One-for-One Company Selling Nutrition Bars
Often, social businesses claim to promulgate a "movement" along with the product and/or service that they are selling -- but essentially, it's up to the consumer to decide whether or not they want to,… [More]