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One for One
Social organizations revolutionize giving
Implications - Traditionally, social causes have centered on public donations and charitable goods in which a portion of their proceeds are donated to the cause. More recently, however, a movement has taken over that has organizations giving a product away for each similar product sold. Proliferated by TOMS Shoes, the one-for-one movement is gaining ground, with an increasing number of social organizations applying it to their own business models and cause-driven consumers taking notice.
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Date Range:56,010 Total Clicks Mar 11 - Nov 11 |
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Featured Examples | |||||||||||
Golden Bridal FlatsThe New TOMS Shoes Wedding Collection is Specially Made for Your Big DayThe new TOMS Shoes Wedding Collection features a variety of glorious flats specially made for your big day. The shoes come in ballet slipper pink, creamy white, black and even sparkly colors! There is… [More] |
One-for-One TeesOut of Print Marries Lost Literary Covers with Book DonationsOut of Print is a t-shirt company with a circular trajectory. Its tagline is “Books on shirts. Shirts on a mission.” Indeed, by putting out-of-print book covers on their tees, and then donating one book… [More] |
Sharp Socially-Aware GlassesWarby Parker Distributes Eyewear Using a One-for-One ModelBefore TOMS Eyewear, there was Warby Parker. Warby Parker is a New York-based one-for-one eyeglasses company -- meaning that for every pair sold, Warby Parker will donate one pair of glasses to someone… [More] | |||||||||
One-for-One GlassesTOMS Eyewear is the Next Chapter in this Innovative Business ModelTOMS Shoes has done exceedingly well in terms of bringing social good -- at least on the consumption side of things -- to the forefront of consumer consciousness, and today, the innovative company has… [More] |
Socially Responsible NeckwearFIGS Ties Combines Luxe Materials and a One-for-One ModelWhile doing a little research for our 20 One-for-One Giving Tools top list, we came across other one-for-one companies that had not yet been featured on Trend Hunter or Social Business -- and FIGS Ties… [More] |
Ready-to-Use Food CampaignsTwo Degrees is a One-for-One Company Selling Nutrition BarsOften, social businesses claim to promulgate a "movement" along with the product and/or service that they are selling -- but essentially, it's up to the consumer to decide whether or not they want to,… [More] | |||||||||
