This Warby Parker lookbook was shot by Aingeru Zorita and it looks great. The glasses along with the geek-chic fashion blend together perfectly. I feel smarter just looking at this nerdy minimalist eyewear.
Implications - Businesses that can successfully combine two unlikely or opposite characteristics will benefit tremendously in today's consumption-hungry culture. By reviving or making over a typically unpopular style or concept, businesses will appeal to a wide variety of potential consumers who are looking for unique ways to express themselves.