Aingeru Zorita Shoots the Warby Parker 2010 Lookbook

By: Ryan Hinkson - Published:   Updated: Jul 11 2011 • References: warbyparker & thefashionisto
The Warby Parker 2010 lookbook shows just how far eyewear has come. I remember back in grade school, when wearing glasses was not cool. Now it seems like no fashionista's outfit is complete without a pair.

This Warby Parker lookbook was shot by Aingeru Zorita and it looks great. The glasses along with the geek-chic fashion blend together perfectly. I feel smarter just looking at this nerdy minimalist eyewear.

Implications - Businesses that can successfully combine two unlikely or opposite characteristics will benefit tremendously in today's consumption-hungry culture. By reviving or making over a typically unpopular style or concept, businesses will appeal to a wide variety of potential consumers who are looking for unique ways to express themselves.

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Concept: Warby Parker
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Segment: Males, 18-55
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