Aingeru Zorita Shoots the Warby Parker 2010 Lookbook

By: Ryan Hinkson - Published: Jul 25, 2010   Updated: Jul 11 2011 • References: warbyparker & thefashionisto
The Warby Parker 2010 lookbook shows just how far eyewear has come. I remember back in grade school, when wearing glasses was not cool. Now it seems like no fashionista's outfit is complete without a pair.

This Warby Parker lookbook was shot by Aingeru Zorita and it looks great. The glasses along with the geek-chic fashion blend together perfectly. I feel smarter just looking at this nerdy minimalist eyewear.

Implications - Businesses that can successfully combine two unlikely or opposite characteristics will benefit tremendously in today's consumption-hungry culture. By reviving or making over a typically unpopular style or concept, businesses will appeal to a wide variety of potential consumers who are looking for unique ways to express themselves. Stats for Nerdy Minimalist Eyewear Trending: Older & Warm
Research: 29,096 clicks in 304 w
Interest: 4 minutes
Concept: Warby Parker
Related: 88 examples / 68 photos
Segment: Males, 18-55
Comparison Set: 32 similar articles, including: 29 nerdy menswear innovations, nerdy minimalist menswear, and bird-brained editorials.