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By: Andres Colmenares
Social Conscience Footwear - Business Inspired by Argentine Alpargata
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Blake Mycoskie did the right thing. As he started his venture, TOMS Shoes, recreating the alpargata (a traditional shoe made and used by southamerican farmers similar to Vans or Keds) he developed a social concept to support his new business with a simple concept: “The idea is for every pair you sell, one pair goes to a child who doesn’t have shoes. It would be providing shoes for tomorrow.” “The shoes also are sold in Australia, Japan and Canada and online in Argentina; they intend to start selling in Britain this spring, and in Spain this summer. Toms Shoes will open a shop in the hip Palermo Soho neighborhood of Buenos Aires late in the year.”
As you can see in their website, they follow the succesful trend of releasing limited editions inviting artists and designers to customize the shoes.
 "Inspired by an Argentine shoe with a hundred year history and the continent's poverty and health issues, TOMS was created with a singular mission: To make life more comfortable. TOMS accomplishes this through it's ultra lightweight design and the company's commitment to match every pair purchased with a donated pair to a child in need...there are no complicated formulas, it's simple.you buy a pair of TOMS and the company gives a pair to a child on your behalf. The vibrant colors and patterns in the debut collection depict Blake Mycoskie's life changing experiences in his travels to South America where he embraced the lifestyle wholeheartedly and therefore gave back by creating TOMS - shoes for Tomorrow."
(iht) | |
Read More: tomsshoes Via: iht Posted: Jan 23, 07
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