As a working woman, I prefer sensible flats over sky-high heels any day. Flats are where fashion and comfort collide, making them a necessary accessory to add to your wardrobe. Smart fashionistas know that you don't need painful pumps to dress up an outfit.

This collection of stylish flats range from dainty ballet footwear to spiffy shiny slippers.

Implications - Consumers are looking for footwear that is both sensible and stylish. Companies offering both appeals to a large demographic of females who want to make a bold statement while maintaining their desire for comfort. By offering more choices, fashionistas feel that they can be expressive and overall make intelligent choices when it comes to their comfort level.