Heels to Flats, in a Snap!

By: Chris Skleryk - Published:   Updated: Apr 13 2011 • References: core77
Now I'm not much of a heel wearer myself, but I can imagine they get pretty uncomfortable after being in them all day. Footloose, a project being worked on by Marte Den Hollander, is hoping to give those feet of yours a little break, without having to change shoes!

Implications - Women of the world know the woes of sore feet, which is heightened when an alternative pair is nowhere to be found. The Footloose project looks to solve this issue by offering customizable footwear that switches from flat to fabulous in a snap! This not only serves the demand of a niche demographic of fashion-loving females, but fuels the flame of adjustable products in today's market. Stats for Footloose Trending: Older & Mild
Traction: 6,863 clicks in 423 w
Interest: 4 minutes
Concept: Footloose
Related: 30 examples / 23 photos
Segment: Females, 18-35
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