‘More Than Pretty Knickers' is Eco-Boudoir Approved

By: Katie Cordrey - Published: May 24, 2009 • References: morethanprettyknickers & eco-boudoir
To further their goal of changing the textiles industry for the better, sisters Jenny and Verity White have created the MoreThanPrettyKnickers website and produced a short film. Both the site and film are designed to make their point: The textiles industry is one of the largest and most polluting on the planet and we need to be more mindful in our textile-buying choices.

Working on the theory that change happens from the bottom up, MoreThanPrettyKnickers uses simple underpants as a discussion point. 

Eco-Boudoir sponsors the site which is endorsed by one of the world’s most prestigious lingerie trade shows, Salon International de la Lingerie, and retailers DeviDoll and Adili. Stats for Socially Responsible Underwear Trending: Older & Warm
Research: 7,788 clicks in 365 w
Interest: > 3 minutes
Concept: Socially Responsible Underwear
Related: 55 examples / 42 photos
Segment: Neutral, 18-35
Comparison Set: 20 similar articles, including: self-punishing eco clothing, diy eco-fashion accessories, and sustainable fashion.