Category
Lifestyle
Caffeine Remix
Trend cluster
Category
Strange
Attraction
Museum exhibits take on niche themes to attract visitors.
3.8
Trend score
What's Happening
What is the Strange Attraction trend?
Strange Attraction: Museum exhibits have typically taken on more traditional themes—the life and works of a famous designer or recently excavated artifacts, for example. More and more, however, exhibits are taking on specific, targeted themes that run from extremely niche to extremely bizarre. From noodle-focused exhibits to those centered around human hair, these often strange showcases definitely attract visitors who normally would not be museum-goers.
Evidence
Examples of the Strange Attraction trend
CategoryMarketing
Art Museum Skate Shops
The Nike Bowery Stadium 'The Wave' Exhibit is a Surf and Skate Oasis
Skate and surf brands can create new brand experiences by featuring museum-like spaces and collaborations in their retail stores.
CategoryArt & Design
City Sign Graveyards
The Neon Museum is Where Las Vegas Lights Go to Die
Opportunity for tourism businesses to create immersive and educational experiences centered around preserving and showcasing elements of local history and culture.
CategoryFashion
Manicure Museum Exhibits
The Nailphilia Art Exhibit Showcases Some Crazy Nail Art
Beauty brands can leverage the growing popularity of nail art by developing new product lines, collaborating with artists, and offering innovative nail services.
CategoryWorld
Creepy Hair Caves
The Hair Museum of Avanos Features Samples from Over 16,000 Women
Innovative museum concepts, such as the Hair Museum of Avanos, can revolutionize the way museums operate and engage with visitors.
CategoryArt & Design
Perfume-Powered Exhibits
The Sephora Sensorium is a Popup Museum of Fragrance
The fragrance industry can leverage interactive fragrance installations and personalized fragrance experiences to create innovative and immersive customer experiences.
CategoryArt & Design
Gigantic Glass Installations
Shanghai's Museum of Glass by Tilman Thuermer Sparkles and Shines
The art and design industry has a disruptive innovation opportunity to invest in and promote glass artwork and installations as a growing trend.
CategoryLifestyle
Instant Meal Museums
Soak Up Some Culture at the Cup Noodles Museum in Yokohama
The food and beverage industry can explore the creation of food museums as a way to showcase their brand history, tap into nostalgia marketing, and engage with consumers on a deep…
Trend themes
Themes within the Strange Attraction trend
Three behaviours holding the trend together01
Niche Museum Exhibits
Museums are moving from traditional themes to targeted, bizarre or extremely niche exhibits.
02
Interactive Popup Museums
Popup museums are becoming interactive with sensory installations and personalized experiences.
03
Heritage and History Centers
Displays in heritage and history centers are being created for educational and experiential purposes.
Industry implications
What the Strange Attraction trend means for industry
Where the trend changes the playbookFor
Tourism
Business professionals in the tourism industry can use these trends to create more unique and immersive travel experiences.
For
Marketing and Advertising
Marketing professionals can reference these trends to create experiential brand activations that connect with consumers on a deeper level.
For
Museum and Art Industry
Museum and art professionals can use these trends to create more unconventional and interactive exhibits that attract new audiences and create memorable experiences.
Trend signals
Trend signals for Strange Attraction
Trend score 3.8 out of 10, from popularity 53%, activity 53%, freshness 8%.
Popularity53%
Activity53%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
