Embracing ultra-minimalistic tech for simple living
Implications - Consumers today are bombarded with choices when it comes to technology. Just when one version of an electronic gains popularity, another appears in the market to take its place. So much technology can be overwhelming, especially to those who remember a simpler time. Thus, apealing to these basics-loving consumers are low-tech innovations that offer no frills and in some cases, no tech either.
Trend Themes
1. Retrofuturism - Low-tech innovations that offer simplicity and nostalgia appeal to consumers who remember a simpler time.
2. Minimalism - Low-tech alternatives and simple designs are becoming more popular when consumers are overwhelmed with too much technology.
3. Tactile Experience - Low-tech innovations that offer physical and tangible experiences for consumers who crave more sensory input.
Industry Implications
1. Technology - Companies can offer simple, low-cost alternatives to existing technology products.
2. Stationery - Products can offer physical and tangible experiences, like dry erase boards, scrapbooks, and themed card games.
3. Retail - Retailers can offer products that appeal to consumers seeking simplicity, minimalism, and nostalgia.
6 Featured, 54 Examples:
453,586 Total Clicks
Date Range:
Jan 11 — Sep 11
Trending:
Mild
Consumer Insight Topics:
