These 'Leaf-it Bookmark Memos' can act as a bookmark or a notepad for your convenience.

The memos are in the shape of little tree leaves, making them perfect for holding the place you left off in your novel with minimal book damage. These 'Leaf-it Bookmark Memos' are also great for jotting down ideas or plot developments you may not be able to remember by heart. What a great idea!



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Implications - Consumers are now gravitating towards nature-inspired products as they've become aggravated by technology's overwhelming presence in their lives. They want to demonstrate that they have not become over-reliant on technology and can enjoy life with its absence. Corporations may capitalize on this consumer mentality by creating products with nature-inspired design elements in order to evoke outdoor living.