The Soban is a keychain mini digital photo album which has been released by a Korean company, Narae Inter(www.wjkk.net). The mini keychain is equiped with 128 mb of capacity, enough to load a 7,000 photo 8 hour slideshow.
Implications - The notion of on-the-go nostalgia has never been so accessible (or popular). This technology-reliant generation wants to integrate gadgetry into their lives as much as possible and this mini digital photo album is the perfect example of how they are doing it. Technology is not often associated with sentimental values, but if you integrate these two "opposing" concepts it's a recipe for a successful and prosperous product -- just look at Facebook!
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Concept: Keychain Sized Mini Digital Photo Album
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Segment: Neutral, 18-35
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Keychain Sized Mini Digital Photo Album
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