Category
Eco
Rider Formats
4.9
Trend score
What's Happening
What is the Fair Trade Fashion trend?
Fair Trade Fashion: The fashion industry has often been under scrutiny for ethical issues, from fur production to workers’ rights to environmental waste. However, more designers and fashion consumers are now considering morality and ethics when it comes to fashion. Fair trade clothing and accessories are gaining ground as fashionistas the world over recognize that looking good can often come at prices that transcend monetary value. Now, more consumers are willing to pay an extra amount for fair trade products that give them peace of mind.
Evidence
Examples of the Fair Trade Fashion trend
CategorySocial Good
Fair Trade Ugandan Goods
One Mango Tree's Clothing and Accessories Have a Beautiful Story
Fashion industry can explore fair trade empowerment models to create sustainable livelihoods for artisans.
CategorySocial Good
Ethical Tribal Print Fashion
The Nicole Miller Indego Africa Collection Focuses on Fair Trade
The fashion industry should consider fair trade practices to support local artisans and promote sustainable fashion.
CategorySocial Good
Upcycled Fair Trade Fashion
Liz Alig Links Consumers & Producers to Support Ethical Practices
Disruptive innovation opportunity: Integrating fair trade practices and eco-friendly materials into the fashion industry.
CategorySocial Good
Ethical Web Boutiques
'Future:Standard' Offers Environmentally and Socially Responsible Clothing
The rise of online ethical boutiques provides an opportunity for e-commerce platforms to cater to an environmentally-conscious consumer base.
CategorySocial Good
Fair Trade Lifestyle Brands
People Tree is a Stylish Social Business Spearhead
Retailers can create opportunities for sustainable fashion by partnering with fair trade brands and promoting ethically-made clothing and accessories.
CategorySocial Good
Hip Handwoven Attire
Bhalo Employs Rural Bangladeshi Women to Produce Fair Trade Fashion
Disruptive innovation opportunity: Integrate ethical practices and community development initiatives into the fashion industry, supporting marginalized workers and producing susta…
CategorySocial Good
Sustainable Stylized Tees
Sutsu Clothing Offers Environmentally Aware and Fair Trade Products
Opportunity to innovate and lead in sustainable fashion, and implement environmentally and socially responsible business practices.
Trend themes
Themes within the Fair Trade Fashion trend
Three behaviours holding the trend together01
Rising demand for fair trade products
The fashion industry's ethical issues has lead to more consumers willing to pay extra for fair trade products that give them peace of mind.
02
Social and environmental mission
Sutsu Clothing Company, Bhalo, and Liz Alig committed to support the planet through eco-friendly and fair trade practices.
03
Focus on social and economic empowerment
One Mango Tree, and some businesses like it, go beyond fair trade tenets and focus on social programs, market connection, and job creation.
Industry implications
What the Fair Trade Fashion trend means for industry
Where the trend changes the playbookFor
Fashion and Apparels
Business professionals can venture into creating and investing in ethically made fashion and apparels.
For
Social ventures
Trends suggest for-profit Social Businesses that focus on sustainability while providing viable employment options for people living in rural areas of less-industrialized countries.
For
Sustainable Cross-cultural Collaboration
Future collaborations between garment producers and buyers from diverse cultural and cross-national backgrounds can ensure the promotion of fair trade and employment opportunities and ethical consumerism worldwide.
Trend signals
Trend signals for Fair Trade Fashion
Trend score 4.9 out of 10, from popularity 64%, activity 76%, freshness 8%.
Popularity64%
Activity76%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
