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Pop-Up Eats
Mobile restaurants follow footsteps of pop-up stores, engage in tryvertising
Implications - Pop-up shops made a big wave in the world of retail last year. While still a favored method by retailers, especially fashion retailers, to promote and test their wares, pop-ups are also gaining attention among food businesses. Portable and with low overhead, these mobile kitchens allow restaurant owners to tryvertise their menus, similar to the tryvertising of traditional pop-up stores. For entrepreneurial chefs, pop-up restaurants may be a better way to kick off business than through heavy investment in traditional, non-mobile establishments.
| Score: 5.1 |
Warm
Top 6 Examples:
Date Range:63,595 Total Clicks Dec 10 - Jul 11 |
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Featured Examples | |||||||||||
Gourmet BustaurantsThe Le Truc Bus is a Mobile Meal-Serving RestaurantThe Le Truc Bus is a revolutionary restaurant concept whose recent opening is grabbing an endless amount of attention from the blogosphere. So far, this bustaurant serves up gourmet sandwiches made from… [More] |
Pop-Up Portable Coffee ShopsThe Nescafe Nomadic Cafe Center Gives You Your Caffeine Kick AnywhereThe Nescafe Nomadic Cafe Center is a concept by Australian designer Bobby Lowe, who decided to merge an urban coffee center and a retro travel trailer into one through this design.
Created in hopes to… [More] |
Monumental Pop-Up RestaurantsThe Cube from Electrolux Invades Europe's Tourist Spots & MountainsAppliance giant Electrolux is planning to open up a series of pop-up restaurants this spring atop the famous monuments and mountains of Europe. The Cube from Electrolux is a dining room with a max capacity… [More] | |||||||||
Turnkey Street Food SolutionsMobi Munch Helps Prospective Mobile Food Truck Owners Get StartedThe Mobi Munch mobile truck service is a phenomenal business idea to enable restaurants to take to the street. The mobile food industry saw a spike when gourmet chefs began sell their treats on wheels.… [More] |
Experimental Food ConsultingHarvey Nichols's Taste Lab Boasts a Stunning Test Tube ChandelierThe Taste Lab is the latest pop-up space located on level five of Harvey Nichols's food market. As an initiative of Global Food Consulting, the Taste Lab introduces the most recent food news and trends… [More] |
Pop-Up Fashion RestaurantsMastermind JAPAN x The Great Burger Serves Up Culinary DelightsIn a surprising move, fashion label Mastermind JAPAN has launched the mastermind JAPAN x The Great Burger pop-up restaurant.
Mastermind JAPAN has always been well known for producing some of the finest… [More] | |||||||||
