I think that the Augmented Reality Cinema app combines the physical world and digital information in a very interesting way. The app is optimal for larger metropolises with more films shootings. This app could change how you interact with your city and how you make decisions on what film to see.
Implications - The digital revolution has ushered in a vast amount of information. Consumers are eager to structure this information in meaningful and personalized ways. Companies should seek out ways to structure and curate information for the consumers.