The Augmented Reality Cinema app allows pedestrians roaming around their city to take a shot of their surroundings and instantly view a clip from a movie filmed in that location. The ad for the app features London and several iconic films that were shot around the city. The app has not been released but will be shortly.

I think that the Augmented Reality Cinema app combines the physical world and digital information in a very interesting way. The app is optimal for larger metropolises with more films shootings. This app could change how you interact with your city and how you make decisions on what film to see.

Implications - The digital revolution has ushered in a vast amount of information. Consumers are eager to structure this information in meaningful and personalized ways. Companies should seek out ways to structure and curate information for the consumers.