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Action Marketing
Extreme sports themes catch the eyes of thrill seekers
Implications - With attention spans at an all-time low, the challenge of any company is gaining and maintaining a customer’s attention. Extreme sports themes offer a way to catch the attention of a younger, risk-taking audience, something that brands like Nike and Mountain Dew are recognizing. In a similar vein, brands that specialize in snowboarding, biking and other sports-related products are seeing the benefits of upgrading their wares to include “extreme” features, which appeal to today’s increasing number of thrill seekers.
| Score: 4.6 |
Mild
Top 6 Examples:
Date Range:38,665 Total Clicks Jan 11 - Jul 11 |
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Sky-High SuperbikesThe Phil Pauley 'Bullet' is a High Speed Flying MotorbikeThe Phil Pauley 'Bullet' motorbike by Phil Pauley is very different; it has been designed with four short side wings, a tail fin and incorporates a compact jet engine at the rear for ultimate thrust. Its… [More] |
Heliboarding ChoppersSnowboarders Can Hit Up Super Gnarly Slopes in the AvA 299 DROPIf you haven’t heard about heliboarding, let me tell you about it through this new little aircraft called the AvA 299 DROP.
Heliboarding is the hottest new thing with extreme sportsters. Designed by… [More] |
Arcade Skate ParksThe Mountain Dew Skate Pinball Ad Features an Epic Extreme Sports ArenaFor those who have wondered what it'd be like to be in the environment of a pinball machine, the Mountain Dew Skate Pinball commercial will answer that question.
As expected, the Mountain Dew Skate Pinball… [More] | |||||||||
Extreme Sports Toy CompaniesHot Wheels Will Attempt the World's Longest Car Jump at the Indy 500Hot Wheels is planning on jumping over a tricked-out trophy truck at over 302 feet in the air at this year's Indy 500 in an attempt to break the record for the world's longest car jump. The truck will… [More] |
Supercharged Snow SportsSpeedflying Combines Skiing and Parachuting in Death-Defying VideoSpeedflying is the craziest sport you've probably never heard of, but one look at this video and you'll see why the guys who do it are as hooked as they are. Speedflying combines parachuting with skiing,… [More] |
Extreme Sports Crew ContestsRecord Epic Skills for Nike's 'The Chosen' Facebook CampaignRemember that Nike Chosen ad? Turns out that the brand is doing a lot more than just epic commercials with the Nike 'The Chosen' Facebook Campaign.
As the Nike 'The Chosen' Facebook Campaign suggests… [More] | |||||||||
