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Extreme sports themes catch the eyes of thrill seekers


Implications - With attention spans at an all-time low, the challenge of any company is gaining and maintaining a customer’s attention. Extreme sports themes offer a way to catch the attention of a younger, risk-taking audience, something that brands like Nike and Mountain Dew are recognizing. In a similar vein, brands that specialize in snowboarding, biking and other sports-related products are seeing the benefits of upgrading their wares to include “extreme” features, which appeal to today’s increasing number of thrill seekers.
 Score:
4.6
Mild
Top 6 Examples:
38,665 Total Clicks
Date Range:
Jan 11 - Jul 11
Popularity  
Activity  
Freshness  
DEMOGRAPHICS

Featured Examples


Sky-High Superbikes
 Score:
4.6
Peaked and Viral
20,935 Clicks in 102 w
Pub: Jun 3, 11

Sky-High Superbikes

The Phil Pauley 'Bullet' is a High Speed Flying Motorbike
The Phil Pauley 'Bullet' motorbike by Phil Pauley is very different; it has been designed with four short side wings, a tail fin and incorporates a compact jet engine at the rear for ultimate thrust. Its… [More]

Heliboarding Choppers
 Score:
6.3
Peaked and Warm
11,246 Clicks in 108 w
Pub: Apr 23, 11

Heliboarding Choppers

Snowboarders Can Hit Up Super Gnarly Slopes in the AvA 299 DROP
If you haven’t heard about heliboarding, let me tell you about it through this new little aircraft called the AvA 299 DROP. Heliboarding is the hottest new thing with extreme sportsters. Designed by… [More]

Arcade Skate Parks
 Score:
5
Peaked and Mild
2,217 Clicks in 101 w
Pub: Jun 9, 11

Arcade Skate Parks

The Mountain Dew Skate Pinball Ad Features an Epic Extreme Sports Arena
For those who have wondered what it'd be like to be in the environment of a pinball machine, the Mountain Dew Skate Pinball commercial will answer that question. As expected, the Mountain Dew Skate Pinball… [More]

Extreme Sports Toy Companies
 Score:
4.3
Peaked and Mild
1,358 Clicks in 109 w
Pub: Apr 16, 11

Extreme Sports Toy Companies

Hot Wheels Will Attempt the World's Longest Car Jump at the Indy 500
Hot Wheels is planning on jumping over a tricked-out trophy truck at over 302 feet in the air at this year's Indy 500 in an attempt to break the record for the world's longest car jump. The truck will… [More]

Supercharged Snow Sports
 Score:
4.1
Peaked and Mild
2,050 Clicks in 123 w
Pub: Jan 10, 11

Supercharged Snow Sports

Speedflying Combines Skiing and Parachuting in Death-Defying Video
Speedflying is the craziest sport you've probably never heard of, but one look at this video and you'll see why the guys who do it are as hooked as they are. Speedflying combines parachuting with skiing,… [More]

Extreme Sports Crew Contests
 Score:
4.1
Peaked and Chilly
859 Clicks in 101 w
Pub: Jun 13, 11

Extreme Sports Crew Contests

Record Epic Skills for Nike's 'The Chosen' Facebook Campaign
Remember that Nike Chosen ad? Turns out that the brand is doing a lot more than just epic commercials with the Nike 'The Chosen' Facebook Campaign. As the Nike 'The Chosen' Facebook Campaign suggests… [More]


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