Category
Fashion
Scent Rituals
3.5
Trend score
Trend
What is the Convict Branding trend?
Convict Branding: Those behind bars are being given the opportunity to participate in projects that will earn them a few extra dollars as well as help them develop essential skills for life outside of their prison walls. Institutions from the United States to Europe are introducing programs that have volunteer prisoners making products such as clothing and accessories. With the number of inmates jumping on board, we will surely be seeing more convict-crafted goods in the market in the near future.
Trend themes
Themes within the Convict Branding trend
Three behaviours holding the trend together01
Inmate Craft Programs
Prisons are introducing programs that have volunteer prisoners making products such as clothing and accessories.
02
Social Impact Retail
Buying products that are made by prisoners can have a social impact and upcycle materials.
03
Made-in-the-USA Clothing Brands
With the outsourcing of so much of the U.S.'s clothing production, an opportunity exists for made-in-the-USA clothing line manufacturers, including those made by convicts.
Industry implications
What the Convict Branding trend means for industry
Where the trend changes the playbookFor
Fashion
Inmate-made clothing and accessories provide potential disruptive innovation opportunities in the fashion industry, including the environmentally friendly and socially impactful aspects of the products.
For
Prison Reform
Inmate craft programs have become a way to help them develop essential skills for life outside of their prison walls, thereby providing potential disruptive innovation opportunities for the prison reform industry.
For
Retail
The retail industry can provide disruptive innovation opportunities by tapping into unique and socially impactful products like those made by prisoners.
Trend signals
Trend signals for Convict Branding
Trend score 3.5 out of 10, from popularity 41%, activity 57%, freshness 8%.
Popularity41%
Activity57%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Evidence
Examples of the Convict Branding trend
4 featured examples from Sep 18, 2010 to Jul 29, 2011CategoryUnique
Crafty Convict Retailers
The Arizona Prison Outlet Store Sells Handcrafted Inmate Items
The handmade crafts industry can consider partnering with prisons to showcase prisoner-made products, opening up new revenue streams.
CategoryBusiness
Correctional Facility Fashion
Prison Blues Clothing is Made Inside to be Worn Outside
The fashion manufacturing industry can explore disruptive innovation by incorporating inmate workforce programs to improve productivity and reduce labor costs.
CategorySocial Good
Convict-Constructed Clothing
Heavy Eco is a Line of Green Garments Designed by Prisoners
The fashion industry can explore using recycled materials and collaborations with unconventional designers to create sustainable and socially conscious clothing lines.
CategoryArt & Design
Inmate Embroidery
Fine Cell Work Features Artwork from English Convicts
Disruptive innovation opportunity: Incorporating inmate-produced embroidery pieces into mainstream textile markets, creating a new niche for unique and socially conscious products.
