What I think is particularly interesting about the TapNav app is how it leverages both GPS and augmented reality to provide the best possible driving information. The app is available in the iTunes store.
Implications - Consumers are eager for technology solve to problems and make their lives more efficient. There exists many opportunities to make driving and car culture more efficient for consumers. Companies should think about the hectic lifestyle of the average consumer and conceive of ways to make it more fluid or remove some obstacle.