These Noir Eyes Sunglasses by Mastermind JAPAN Ensures Others Know Their Brand
The NOIR Eyes and Mastermind JAPAN collaboration has resulted in these sunglasses as a part of their Fall/Winter 2010 collection. With each featuring black frames with skull logos, the interesting skull branding can also be seen on the lenses of these badass shades.
Implications - The importance of logos to brands and consumerism is undeniable. An icon attached to a given product represents quality, history and familiarity that attracts consumers to the product, regardless of whether or not the product itself is of interest to them.Stats for Skull-Branded Specs Trending: Older & Buzzing
Traction: 9,601 clicks in 238 w
Interest: 3.9 minutes Concept: Mastermind JAPAN
Related: 79 examples / 61 photos
Segment: Neutral, 18-55 Comparison Set: 29 similar articles, including: screwless glasses, mystery punk fashion, and luxury car sunglasses.