San Francisco-based food company Chairman Bao has upped the ante for mobile food trucks everywhere. Not only does this bad boy promise delicious food, but the chic exterior makes visiting it half the fun.
Seriously, how can you say no to something that looks as cool as this? Plus it is on wheels, meaning it can potentially follow you anywhere you go. If only Chairman Bao would follow me to Toronto.
Implications - Chairman Bao's mobile cart is a fantastic idea because it succeeds in differentiating itself for the pack of other mobile food options in the Bay. By being recognizable they are memorable. Have a look.
Haute Mobile Kitchens
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Twittering Food Trucks
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Innappropriate Dessert Branding
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Mobile Niche Foods