In the hopes of promoting its gourmet airline food, Air France had a food truck zip around Manhattan for five days in March offering free food to the public.
Since airline food typically has a bad reputation, allowing future flyers to try out Air France's food was a great idea. The Air France food truck menu contained some tasty dishes, including items like smoked salmon shrimp rondelle. All of the meals were created by Michelin-starred chef Joël Robuchon.
The Air France food truck apparently dished out 3,000 free meals during the campaign, and people were updated on its location each day via Facebook and Twitter. Air France also awarded two lucky diners with Air France tickets to Paris.
Stats for Airplane Meal Tryvertising
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Research: 2,415 clicks in 265 w
Interest: 1.7 minutes
Concept: Air France Food Truck
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Segment: Males, 18-55+
Comparison Set: 29 similar articles, including: gourmet bustaurants, twittering food trucks, and haute mobile kitchens.