High Class Fast

Extravagance and luxury shake up fast food industry
Implications - Fast food has always been about low-cost and convenient dining, but today’s chains are disturbing the traditional definition of “fast food” with revitalized environments and gourmet versions of consumer favorites. Luxurious changes are affecting major players from McDonald’s to Subway, and while the typical drive-thru customer may not care much about the lavish updates, those who have avoided fast food—particularly for their inelegant atmospheres and unrefined menus—may find the luxury refurbishments enough to change their opinions.
SCORE: 5
Warm Top 5 Examples: 67,749 Total Clicks Sep 10 - Jul 11
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Extravagant Fast Food Restaurants - The McDonald's Total Makeover Campaign Will Blow Your Mind
SCORE: 6.7
V. Hot 43,547 Clicks Pub: Sep 24, 10
Extravagant Fast Food Restaurants
The McDonald's Total Makeover Campaign Will Blow Your Mind
Set to launch soon is McDonald's total makeover campaign, budgeted at a whopping $2.4 billion! Moving away from being the classic burger joint, McDonald's will be redesigning its menus, interior design… [More]
Fast Food Burger Remixes - Four Toronto Chefs Take on the Task of Making a Gourmet Big Mac
SCORE: 5.7
Warm 7,955 Clicks Pub: May 26, 11
Fast Food Burger Remixes
Four Toronto Chefs Take on the Task of Making a Gourmet Big Mac
As much as I detest fast food, these gourmet Big Mac dishes are really bringing out the fatty in me. Crafted by four Toronto chefs for the weekly magazine and website The Grid, these gourmet Big Mac dishes… [More]
$1000 Fast Food - The Nino Selimaj Gourmet Pizza Will Melt Your Mouth and Your Wallet
SCORE: 4.7
Warm 6,007 Clicks Pub: May 24, 11
$1000 Fast Food
The Nino Selimaj Gourmet Pizza Will Melt Your Mouth and Your Wallet
The Nino Selimaj $1000 pizza gives a whole new definition to gourmet food! The owner of Nino's Bellissima Pizza spent over a year researching the ingredients that would make some wealthy customers eager… [More]
Extravagant Fast Food - Food Network Channel Creates Most Expensive Kebab
SCORE: 4.4
Mild 2,427 Clicks Pub: Jun 2, 11
Extravagant Fast Food
Food Network Channel Creates Most Expensive Kebab
The kebab, often referred to as one of the UK's best-loved foods, has been given an expensive makeover. Created by Food Network chef Andy Bates, the most expensive kebab includes ingredients often reserved… [More]
Upscale Sandwich Eateries - The Subway Cafe Revamps the Chain with a Classy & Sophisticated Look
SCORE: 3
Mild 7,813 Clicks Pub: May 28, 11
Upscale Sandwich Eateries
The Subway Cafe Revamps the Chain with a Classy & Sophisticated Look
If the Subway Cafe in Alexandria, Virginia is well-received, I would not be surprised if we'll see their iconic green and yellow signs diminish slowly throughout the country. I mean, since McDonald's is… [More]
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