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High Class Fast

Extravagance and luxury shake up fast food industry

Implications - Fast food has always been about low-cost and convenient dining, but today’s chains are disturbing the traditional definition of “fast food” with revitalized environments and gourmet versions of consumer favorites. Luxurious changes are affecting major players from McDonald’s to Subway, and while the typical drive-thru customer may not care much about the lavish updates, those who have avoided fast food—particularly for their inelegant atmospheres and unrefined menus—may find the luxury refurbishments enough to change their opinions.
Trend Themes
1. Luxury Fast Food - Fast food chains are redefining traditional low-cost and convenient dining through expensive and modern environments, along with gourmet versions of consumer favorites.
2. Food Cost Innovation - Restaurants are offering exorbitantly expensive luxury and specialty food items to differentiate themselves in the industry and to grab attention from a broader market that desires a unique experience.
3. Revamped Environments - Fast food corporations are transforming their establishments into multi-purpose environments, while placing greater focus on the quality of the ambiance, creating a more consumer-friendly feel.
Industry Implications
1. Fast Food Industry - Leaders in the fast food industry are redefining conventional fast food dining and moving toward luxury-oriented and gourmet-focused customer experiences.
2. Specialty Restaurants - Speciality restaurants, such as those offering pizzas and kebabs, are innovating with expensive luxury dishes to create a unique and inimitable experience for customers.
3. Hospitality Industry - Hotels, resorts, and hospitality companies can learn from fast food chains and revamp their environments creating offering multi-purpose spaces to offer a unique and modern experience for their customers.
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 36 Examples:
715,859 Total Clicks
Date Range:
Sep 10 — Jul 11
Trending:
Warm

Featured Examples

Extravagant Fast Food Restaurants
Extravagant Fast Food Restaurants
The McDonald's Total Makeover Campaign Will Blow Your Mind
Set to launch soon is McDonald's total makeover campaign, budgeted at a whopping $2.4 billion! Moving away from being the classic burger joint, McDonald's will be redesigning its menus, interior design… MORE
Fast Food Burger Remixes
Fast Food Burger Remixes
Four Toronto Chefs Take on the Task of Making a Gourmet Big Mac
As much as I detest fast food, these gourmet Big Mac dishes are really bringing out the fatty in me. Crafted by four Toronto chefs for the weekly magazine and website The Grid, these gourmet Big Mac dishes… MORE
play_circle_filled $1000 Fast Food
$1000 Fast Food
The Nino Selimaj Gourmet Pizza Will Melt Your Mouth and Your Wallet
The Nino Selimaj $1000 pizza gives a whole new definition to gourmet food! The owner of Nino's Bellissima Pizza spent over a year researching the ingredients that would make some wealthy customers eager… MORE
Extravagant Fast Food
Extravagant Fast Food
Food Network Channel Creates Most Expensive Kebab
The kebab, often referred to as one of the UK's best-loved foods, has been given an expensive makeover. Created by Food Network chef Andy Bates, the most expensive kebab includes ingredients often reserved… MORE
Upscale Sandwich Eateries
Upscale Sandwich Eateries
The Subway Cafe Revamps the Chain with a Classy & Sophisticated Look
If the Subway Cafe in Alexandria, Virginia is well-received, I would not be surprised if we'll see their iconic green and yellow signs diminish slowly throughout the country. I mean, since McDonald's is… MORE

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