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High Class Fast
Extravagance and luxury shake up fast food industry
Implications - Fast food has always been about low-cost and convenient dining, but today’s chains are disturbing the traditional definition of “fast food” with revitalized environments and gourmet versions of consumer favorites. Luxurious changes are affecting major players from McDonald’s to Subway, and while the typical drive-thru customer may not care much about the lavish updates, those who have avoided fast food—particularly for their inelegant atmospheres and unrefined menus—may find the luxury refurbishments enough to change their opinions.
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Date Range:59,323 Total Clicks Sep 10 - Jul 11 |
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Extravagant Fast Food RestaurantsThe McDonald's Total Makeover Campaign Will Blow Your MindSet to launch soon is McDonald's total makeover campaign, budgeted at a whopping $2.4 billion!
Moving away from being the classic burger joint, McDonald's will be redesigning its menus, interior design… [More] |
Fast Food Burger RemixesFour Toronto Chefs Take on the Task of Making a Gourmet Big MacAs much as I detest fast food, these gourmet Big Mac dishes are really bringing out the fatty in me. Crafted by four Toronto chefs for the weekly magazine and website The Grid, these gourmet Big Mac dishes… [More] |
$1000 Fast FoodThe Nino Selimaj Gourmet Pizza Will Melt Your Mouth and Your WalletThe Nino Selimaj $1000 pizza gives a whole new definition to gourmet food! The owner of Nino's Bellissima Pizza spent over a year researching the ingredients that would make some wealthy customers eager… [More] | |||||||||
Extravagant Fast FoodFood Network Channel Creates Most Expensive KebabThe kebab, often referred to as one of the UK's best-loved foods, has been given an expensive makeover.
Created by Food Network chef Andy Bates, the most expensive kebab includes ingredients often reserved… [More] |
Upscale Sandwich EateriesThe Subway Cafe Revamps the Chain with a Classy & Sophisticated LookIf the Subway Cafe in Alexandria, Virginia is well-received, I would not be surprised if we'll see their iconic green and yellow signs diminish slowly throughout the country. I mean, since McDonald's is… [More] | ||||||||||
