McDonalds is one of the largest fast food chains in the world, serving almost 47 million customers daily. While McDonalds may be associated with being a large contender within the realm of fast food (and some may argue also contributing to the enlarging of the general public’s wastline), they do a lot to keep on the top of their game.

Check out the cluster to see how McDonalds has stuck around by being creative with their products, marketing, ads, branding and more.