Every designer knows that a good use of white space can be very effective. Keeping a certain proportion of an advertisement without clutter is vital, but just how much is the right amount?
McDonalds took the white space concept really far in a recent ad in a print publication. The double page spread features nothing on either white page except for a few coffee stains and a tiny logo in the bottom right corner of the right page that reads, "Extra Large Coffe 16 Sek" and the McDonald's logo.
Effective? Very. You look. It gets your attention. It evokes curiosity. Adrants writes about it. We write about it. Does it make me want to bypass Starbucks for a cup of joe at McDs? No way. But hey, it's all about branding, spreading a message, and getting people to blab about the brand. In that sense, the ad is exceptional.
Stats for White Space in Ads
Trending: Older & Warm
Research: 8,719 clicks in 430 w
Interest: 4 minutes
Concept: White Space In Ads
Related: 68 examples / 52 photos
Segment: Neutral, 18-35
Comparison Set: 25 similar articles, including: wireless car information devices, neon uv light portraits, and playful snack packaging.
White Space in Ads
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