Selling Fast Food With Bikinis, Presidents & Luxury Appeal
By: Bianca Bartz - Published: Oct 5, 2009 Updated: Aug 16 2011
We know it's bad for us but we keep buying it: why does creative junkfood marketing work so well? Ads range from those that convince health conscious customers that there are â€œsmartâ€ menu choices to those with incentives that sway budget-crunched customers with killer value deals. Then there's always sex appeal. Check out some of the creative junkfood marketing ads below that, even though we know better, still get us coming back.
Implications - Businesses with products that portray a glamorous or luxurious lifestyle will likely fare very well amongst consumers within Western society. These consumers perceive wealth and elitism to be two very desirable life achievements and will flock to products that embody this.