We know it's bad for us but we keep buying it: why does creative junkfood marketing work so well? Ads range from those that convince health conscious customers that there are â€œsmartâ€ menu choices to those with incentives that sway budget-crunched customers with killer value deals. Then there's always sex appeal. Check out some of the creative junkfood marketing ads below that, even though we know better, still get us coming back.
Implications - Businesses with products that portray a glamorous or luxurious lifestyle will likely fare very well amongst consumers within Western society. These consumers perceive wealth and elitism to be two very desirable life achievements and will flock to products that embody this.
54 Creative Junkfood Marketing Ideas
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Bikini Beach Burgers
Publicly Embracing Junkfood
Fashionable Fast Food
White Space in Ads
Selling Fast Food With Bikinis, Presidents & Luxury Appeal
Oct 5, 2009 Updated: Aug 16 2011By: Bianca Bartz -