Superstar

Swedish McDonalds Coffee Ads

By: Bianca Bartz - Published: • References: adrants
Featuring cheesy family shots and corny music just won't make the cut for Swedish McDonald's commercials. In a way, it only makes sense to develop something as outrageous as this.

Since McDonalds has pervaded every urban city on this planet (hasn't it?), people don't notice it anymore. It's like anything that's always around: you become accustomed to it and don't even see it.

At least I'm assuming that's why McDonalds is using the uninhibited, look-at-me approach.

Take a look at the videos and judge for yourself. I honestly really dislike the entire three-part series. It's just too much sensory stimulation, but perhaps that's the only way to get through to most of the world today...



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Stats for Overly Stimulating Ads Trending: Older & Mild
Traction: 4,139 clicks in 330 w
Interest: 4 minutes
Concept: Overly Stimulating Ads
Related: 70 examples / 54 photos
Segment: Neutral, 18-35
Comparison Set: 26 similar articles, including: biodegradable wooden sunglasses, chic crocodile backpacks, and digital consignment boutiques.